As the market grows, mobile app development is becoming tougher day by day. And in this tough competition, developers have to come up with influential…
Are you a startup, business, or enterprise? Irrespective of the size of your business, you must have thought about having a mobile app for your business. It doesn’t matter whether the app is for internal communication or your entire business is dependent on it, you surely have discussed creating a mobile app for your business.
Mobile apps have become the future of this smartphone-centric world and it is very least of what we can say. Don’t believe us? See for yourself.
Currently, there are 2.95 million apps Android users can access through Google’s Play store. Whereas, iOS users have access to over 1.96 million apps on Apple’s App Store said statista
That being said, businesses of all sizes belonging to diverse industries have started to leverage the potential of mobile apps. They are brainstorming to come up with prominent app ideas for their business.
However, having a potent idea is not enough for your brand to kickstart the app development. Even though nailing the brainstorming to crack a great idea is the groundwork to move forward, it is also vital to lay down a business plan with a proper structure for your mobile app.
This might seem overwhelming for many but you don’t have to worry as we have got you covered. So, let’s discuss your business plan for mobile app development.
How to Create a Perfect Mobile App Business Plan?
Merely having a mobile app idea won’t be enough for you to get going. You need a properly structured business plan to execute your mobile app idea. To help you with that, we have prepared an extensive guide. So, without further ado, here we go.
1. Brainstorm the Idea for Mobile App:
Brainstorming the potent ideas for developing a robust mobile app is the foundation for your business plan. Ensure that your idea for mobile app development is well thought off and help solidify your business plan as well. For that, you can bring out small to big guns. Conduct brainstorming sessions with your entire team and note down their insights as well.
Each team will provide a fresh set of feedback and insights on how you can better your mobile app and make it well suited for the market you want to target. While brainstorming, you have to try to find answers to the following question. The more accurate your answers are the more you’ll get close to the idea for app development.
- What are the gaps your app will try to fill?
- What are the problems your app will solve?
- Find out where your app fits in perfectly?
- Identify the USP of your app?
- Will it be a first of its kind or you have competition for it already?
Understanding and establishing such important aspects from the start is important. Also, make sure you have the answer for – what factors will help your app stand out from the rest? This will help you clear the USP of your app.
2. Market Understanding and Analysis:
To get into the arena of the mobile market, first, you need to conduct surveys and analyze the market. Understanding every aspect of the mobile market before entering into the market is a vital step. A thorough market research will help you from understanding consumer behavior to competitors’ point of view.
Researching your competitors is a good habit. Find all similar apps that you’ll be in direct competition with. Also, find out what’s good and bad about those apps? What went right or wrong for them? Take note of the good things from them and improve what’s not good. You can use 3rd-party tools such as App Annie or Sensor Tower to analyze market size and competitors.
3. Define Target Group & Size:
The next step in creating a mobile app business plan is to define your target group and how massive or minute it is. This will help you to understand where your app will stand once it’s developed. Identifying and defining the target group is a crucial aspect of your business.
Doing so will also help you in designing interactive UI/UX elements based on what your audience prefers for your app. It is a critical aspect of the app development process and can come in handy when you need to form your marketing strategy.
In addition to that, you can launch your app for a specific platform at the start. For instance, if the majority of your audience are iPhone or Android users, then it makes perfect sense to launch your app for those users first.
4. Finalize Mobile App Concept:
Based on the brainstorming sessions, ideas, market research, and target group pen down the final idea for mobile app development. The final draft must include key features of your app and highlight the USP of it as well. And it should be ready in order to start with app development.
Also, ‘tis important to clearly define goals for what you want to achieve through your mobile app. Establish goals and make them a part of your mobile app business plan. Your app goals must include what value it is giving out and where it’ll be in about 2, 5, or 10 years. Clearly defining your goals help you to get a clear vision for the future as well.
5. Costing & Budget:
Costing and budgeting are the most critical aspect of mobile app development for your business. To work out the cost and budget associated with the mobile app, have a chat with your developer team. If you don’t have one, then you can hire an expert offshore developer team from M-Connect Solutions. The developers will help you with estimating the app development budget based on your concept, platforms to develop for, user interfaces, features, and others.
Other than cost estimation for development, find out what will be the cost of maintenance, cost of operating, and cost of marketing? Getting an accurate estimate for such costs will help you define the marketing strategies that ensure your business’ success.
6. Prepare Strategy for Marketing:
Define and create multiple buyer personas in detail to better understand and form your marketing strategies. To create multiple buyer personas, you first need to have demographic, geographic, gender, occupation, income, and other user details. In addition to that, it will be a plus point if you have psychographic information such as hobbies, tech-savviness, favorite place to shop, app usage data, etc.
Another thing to consider, if you are new, is strategy for customer acquisition. Understanding what data you have and leveraging it to fulfill the marketing opportunities is a crucial and good habit. Define key metrics to measure the success of your marketing efforts and mold your marketing flow based on that.
7. Find the Right Team:
To develop a potent app for your business, you need to find the right team that effectively collaborates and render immaculate outcomes. Thus, it becomes outlandishly important to gather the right team at the right time. You may already have a team working on developing your dream app. But businesses that don’t have one can hire an in-house team of experts or outsource their project to an offshore development center.
Choosing between in-house vs outsource is important and can make or break your entire mobile app business. You need to consider things like past experience if you go for an offshore development team.
Last but not least, how do you plan to fund your app development, maintenance, and operation cost? Are you looking for investors to fund your project? Or do you plan to take a business loan, crowdfund project, or get money from elsewhere? Whatever it is, prepare yourself for any hiccups and find solutions out of it
Once settled, think about how you can monetize your mobile app to generate revenue. How do you plan to make money? There are so many ways to do so such as to show in-app advertising, product purchases, offer subscription, and others. Select one that best suits your business model and start earning.
In a nutshell, a robust app development idea is not enough to start off. You need a well-described mobile app business plan. Having a well-thought-out plan will help streamline the whole app development process. Do your market research, define your target group, finalize the app concept, decide on the budget, find the right team, and take care of funding & monetization. Lastly, decide which platforms you want to target – Android or iOS.
Need help with developing your dream mobile app? M-Connect Solution strives to provide cutting-edge solutions for all your bespoke app development needs. Hire our offshore development center to truncate your path to success.
About Hemant Parmar
Hemant Parmar is an eCommerce expert and a keen Magento consultant who specializes in meeting the needs of businesses in the e-commerce space. Years in the eCommerce market make him a perfect choice for sharing his expertise on eCommerce and Magento 2 development. He believes that customers need to be met no matter how challenging it might be.Read More