QR Codes – The Backbone of mCommerce

Integrating innovations into one’s system is the key to success and helps maintain a competitive edge over one’s contemporaries regardless of the niche to which the business belongs to. Use of QR code has become very popular and effective too not only in the e-commerce segment but also in m-commerce segment too.

They are being used widely by the smartphone owners for they are highly cost effective and easy to use too for customer end and business end of communication. The scope of mobile commerce actually is witnessing great expansion basically with the support lent by the QR codes.

QR codes are easy and affordable m-commerce technology that can accomplish lots more than a sales associate can. There are an increasing number of people who are slowly falling for the goodness of these QR codes which are nothing but the backbone of Mobile commerce. The Quick Response codes or the QR codes…the two dimensional bar codes, are catching up with majority of the retailers.

Retailers have switched over to using these codes so that customers can see content that is mobile web based through their smartphones. All that the customers have to do is open the free scanning app, and point the mobile at the code and immediately the web content appears on their mobile screen.

Retailers can place codes on the storefront windows, products displays, store entrances, cash registers and fitting rooms. When the QR codes are promoted through such places there is every chance that more business is drawn for the business owner.

More and more number of people are relying heavily on their smartphones to accomplish a wide range of tasks. With the kind of luxuries that one could get through their mobiles being on the rise, there is also a great demand for the financial services too which allow the customers to use these devices for accomplishing some transactions.

NFC technology is one such technology that helped establish the m-Commerce industry successfully. With the help of this technology, any mobile device could be turned into a platform that could be used for making payments. Did we ever think that we will be in such a stage where even PAYMENTS could be achieved through mobile devices?? Never!

But, the mCommerce industry is still on its road to gradual evolution and there is more need for inclusive technology to make the growth complete. Financial transaction will become simpler when the codes of the banks are scanned and the customer offers an input in the form of his PIN number. He can then withdraw as much amount as he wants.

There are different codes to meet different purposes and a single code is designed to access the information of a specific user and makes use of the information that is saved in the mobile device. This way the codes cannot be exploited and the financial information is not accessed directly.

Related Blog Post:
Why a Business Needs Mobile Web Site Design and Development?
It is Time to Consider mCommerce Website as a Part of Your Business Plan
Mobile Commerce Growth: Revolutionized the entire concept of shopping

About Hemant Parmar

Hemant Parmar is an eCommerce expert and a keen Magento consultant who specializes in meeting the needs of businesses in the e-commerce space. Years in the eCommerce market make him a perfect choice for sharing his expertise on eCommerce and Magento 2 development. He believes that customers need to be met no matter how challenging it might be.

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