Before actually plunging into knowing what the benefits of a mobile portal are it becomes essential that we understand what a mobile portal exactly is.…
We have all heard of Content Management System that has take the websites by storm but what is this latest Mobile website CMS (Content Management System)? This type of CMS enables the website owner to store and deliver content as well as services right on to the mobile devices. With people become more and more tech savvy and falling short of time, they have now taken internet into their hands, i.e., into their mobile phones. When the mobile phones are equipped with the internet connectivity, they no longer have to open their huge laptops and browse through in order to catch up with their work. The latest mobile phones and smart phones are adequate for them to go access the internet and resume work from where they have left.
Mobile site CMS exists as modules, features or add-ons or even discrete systems of larger CMSs that are capable of offering multi-channel delivery of content. There are specific and unique constraints as far as mobile content delivery is concerned and the major constraint is the size of the screen which is small, the variable capacities of the devices and also small storage capacity. In addition to these, the wireless bandwidth is limited and the device processes too are comparatively weak.
Despite the above mentioned constraints, there has been an increasing demand for mobile CMS as their usage has become highly sophisticated and also increasingly ubiquitous. Though the initial focus was only between the businesses to consumer which is the B2C in the form of text messaging, games, ringtones and other related content, the focus now has shifted to Business to business B2B as well as business to employee situations B2E too.
In Business to Employee scenario, the companies can provide timely and ample information as well as enhance functionality between the business partners as well as employees. It was found that Mobile website CMS had a great positive effect on the productivity as well as efficiency of the employees involved as it brought about more accessibility with the work environment.
Mobile content management system comes with a few key features and they include:
- Delivery of content in multi-channel,
- Templating system that is specialized, and also
- Delivery of content that is based on location.
Delivery of content in multi-channel enables the users to accomplish two things simultaneously…deliver the appropriate content to the various mobile phones, desktop web browsers and other devices too along with managing a content repository that is centrally located. All this content is saved in its raw format so that it can be applied as per the requirements of the specific device.
Templating system that is specialized will cater to an expansive range of target devices that have varying limitations as well as varying capacities too. Multi-site and multi-client are the two approaches through which the templates could be adapted. In the former approach, the mobile site is displayed on the targeted sub domain, for instance, mobile.sitename.com. In the latter approach, one can see the various versions of the site in the same domain but the templates presented depend purely on the device at the client-end that he is using to view.
In delivery of content that is based on location, the target content is provided to the mobile devices on the basis of the physical location. Right now, Global Positioning System…GPS, is the one that offers the location based services to the umpteen numbers of users.
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About Hemant Parmar
Hemant Parmar is an eCommerce expert and a keen Magento consultant who specializes in meeting the needs of businesses in the e-commerce space. Years in the eCommerce market make him a perfect choice for sharing his expertise on eCommerce and Magento 2 development. He believes that customers need to be met no matter how challenging it might be.
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