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If a business thinks of its customers, it has to think of mobile devices in their palms. Today, we cannot imagine life without smartphones and tablets in our hands. Marketers perceive smart devices as magic wands to achieve business goals. It is because a vast audience is available there, be it via responsive websites or mobile apps.
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Mobile devices have actually made the world into a global nexus which is connected 24×7. Everything is acquired on the move with that small gadget of yours and makes the information easily palatable to you. The development of mobile applications can be majorly categorised into two types: Mobile websites and mobile apps.